At Aria, our greatest pride comes from bringing together the best of both worlds – the transformative power of AI and the application of real-world business expertise.
Founded in 2012, Thought Provoking Consulting (TPC) has been at the forefront of delivering tailored retail solutions, grounded in industry expertise. As digital technologies and business processes have rapidly advanced, we identified the need to evolve alongside them. Aria, founded in 2018, is a fountain of data scientists specialised in machine learning and AI, executing fast forward technological solutions. Recognising the opportunities in data-driven decision-making, this merger adds consultancy expertise with cutting-edge data science capabilities. Together, we’ve created Aria Intelligent Solutions — a team collaborating to empower businesses in the new age of artificial intelligence and innovation.
Aria Intelligent Solutions merges the business process and change management expertise of TPC with the technical capabilities of Aria’s Science. The result? A new and exciting offering for our clients where AI business solutions can be practically implemented, all under one roof they can find industry-leading consultancy and AI business solutions.

At the forefront of innovation
Here at Aria, we combine deep industry knowledge with cutting-edge technological innovation to deliver exceptional results.
As pioneers in Artificial Intelligence research and development, we are committed to staying at the forefront of technological evolution. Our team of highly skilled professionals is passionate about pushing the boundaries of technology and delivering innovative solutions that drive real results.
What sets us apart? With teams based in the UK, US, and India, we operate on a global scale, collaborating closely with clients worldwide to deliver tailored solutions. We have a deep understanding of AI and understand the importance of human influence over AI and the industry, coupled with our ability to translate complex concepts into practical, business-driven solutions. We’re not just AI experts and business consultants; we’re problem-solvers who are passionate about making a difference.
Join us on our journey to shape the future of AI.

Going beyond AI solutions to empower businesses long-term
Our approach to delivery is simple — no armies, no hidden agendas. Just honest, practical advice. We are rooted in real experience to help our clients enhance performance and unlock financial or structural gains.
We do more than provide responsible AI solutions; as industry-professionals, we understand the challenges firsthand. That’s why we focus on equipping businesses with the tools, insights, and support needed to succeed long-term.
AI solutions are all about feedback, learning, and human input, which is why once we have deployed a solution into your business infrastructure, our involvement doesn’t stop there. We work to provide continuous support to ensure your solution keeps delivering value while empowering your team to tackle the evolving demands and challenges of your market.

The people behind the algorithms
Here at Aria, we prioritise people. The services and solutions we deliver aim to not only benefit businesses, but the people within them. We believe technology and people should be in tandem, complementing each other to create the most innovative solutions — never as replacements or opponents. While technology enables the gathering of data, it’s human expertise that transforms that data into actionable insights.
Built on the principles of expert knowledge and honest advice delivered by small, dedicated teams for fair value, we’ve grown to serve clients across the world. Our teams operate in focussed groups, leveraging their unique skills to create tailor-made solutions that drive long-term success. This foundation continues to shape the way we work: open, collaborative, and tailored to fit each client’s unique culture and ways of working.
Our unified, forward-thinking team brings together seasoned business consultants alongside experts in Artificial Intelligence, Machine Learning, and Deep Learning with up to 20 years of experience building advanced solutions. Together, we live and breathe innovation, always striving to help businesses and their people thrive.
Our service offering
Our service offering has been designed to cover a number of AI specialisms each with their own unique benefits to every organisation we work with. Whatever it is that you’re looking to achieve, we can help by developing a tailored AI-driven solution.
Want to know more?
There’s so much we could share about our organisation and the people within it. If you want to find out more about who we are and the values we uphold, take a look at some of our other helpful pages.
Values & Culture
Find out more about the values and culture we have cultivated here at Aria and how we use it to empower our team and the businesses we work with.
Responsible AI
You can rest assured that we will always use AI responsibly. Take a further look at our responsible AI commitment and how we work to protect your data.
Are You Ready to Embrace AI?
Discuss your requirements with us and see how Aria can empower your business through our AI solutions.