The importance of pricing and promotions

Dynamic pricing and promotion strategies help ensure you offer prices which are appealing, whilst ensuring business success. From new product launches to seasonal promotions, data-driven solutions can shift pricing and promotions in line with customer desire and current market trends.

Ensuring business profitability

For your buyers, the price must be right. Having an understanding of consumer sales behaviours and market trends to ensure your prices are competitive, yet profitable, is imperative to a successful business. Aria’s offer state of the art generative AI technology to audit and analyse pricing information from a range of sources to offer unparalleled understanding of pricing, ensuring your business can shine.

Fed by Reinforcement Learning with Human Feedback, produce a data-backed pricing strategy that responds to consumer behaviours and evolves with your growing business. Ensure profitability, streamline intricate processes, and optimise business growth with the best pricing and promotions approach for you.

80% of consumers surveyed have an immediate reaction when they receive a promotional offer from companies they’ve never heard of.

Source: PPAI, 2019

Remain competitive with the power of Generative AI

The world of business is ever-changing, but AI is there to support you and your team to respond to these changes quickly and efficiently. Aria’s generative AI solutions are unrivalled in their capabilities to develop custom pricing strategies based on a wide-range of factors.

Respond to customer preferences and competitor changes with an ever-evolving, data driven approach that acknowledges seasonal shifts, excess stock and trending demands, using these prior hindrances to your advantage. Revolutionise your sales funnel with an infallible, technical approach, powered by accuracy and tailored to your business needs.

Embracing the future of pricing and promotions

Prices are always subject to change, and your buyers will be looking to get the best deal. The correct pricing and promotions strategy can ensure consumer price satisfaction alongside breakthrough profits, with a range of other benefits.

  • Stay ahead of competitors in your field, offering a desirable price for customers
  • Launch new products at the correct price point, informed by a wide range of market data
  • Develop effective seasonal promotions that remain profitable
  • Manage excess stock for a streamlined storage approach without compromising ROI
  • Use data derived from both customer sales and behaviours, and the wider market for an accurate and highly effective strategy
  • Give your team confidence in promoting a price point which is both competitive and advantageous

Overcoming barriers to AI adoption

At Aria’s, we understand there may be some anxiety and trepidation towards integrating AI with your Pricing and Promotions strategies. Our priority is, and always will be, you and your team. Our aim is to empower you to meet your goals and improve your operations, using AI as a tool to help you get there.

We always make sure to implement robust security measures, as we recognise the importance of protecting your sensitive data. We ensure compliance with data privacy regulations, establishing transparency and trust with your customers, and safeguarding against cybersecurity breaches.

While AI can be used to automate and streamline many aspects of Pricing and Promotion, we believe that human input and oversight will always be essential. Our solutions aim to strike the right balance between AI and human intervention, maintaining your level of control and accountability across processes and operations.

Adopting transparent and ethical AI practices helps avoid biases and ensures fair treatment across all pricing activities. Maintaining stakeholder trust and supporting long-term sustainability in your AI-driven Pricing and Promotions process is a priority for us, which is why we always operate in line with our responsible AI initiative.

Pricing and Promotions across industries

Every industry has unique pricing challenges and requirements to be met, which is why our solutions are tailored to your business needs.

Industries we work with

Retail / E-commerce: Acquire and analyse intricate customer data to develop a profitable and appealing pricing strategy.
FMCG: Offer a consistently competitive price for a streamlined sales funnel whilst avoiding excess stock.
Hospitality: Prioritise customer satisfaction with a data-driven, accurate approach, mindful of seasonal promotions.
Pharmaceutical: Secure consistent ROI with a detailed understanding of customer pricing demand, and allocate resources accordingly.
Manufacturing: Effectively match your price strategy to your stock estimates and product launches, remaining competitive and profitable.
And more: Whatever your industry, at Aria we can support you in achieving an AI-driven Pricing and Promotions process that meets your business needs.

Empowering your business with AI-driven customer experience

At Aria, we have the knowledge and expertise to support you in every stage of your AI journey. We go beyond consultancy and solution development, and aim to empower your team long-term.

Managed AI services

Starting with data preparation and consultancy, we provide an end-to-end suite of managed AI services.

Custom AI development

No ‘one size fits all’ solutions here – our team will develop your custom solution based on your needs.

Onboarding and training

We’ll make sure your team has all the training they need to use your new solution to its maximum potential.

Long-term support

With a 95% retention rate, our customers benefit from long-term consultancy and support from our team.

Are you ready to embrace AI?

Discuss your requirements with us and see how Aria can maximise the efficiency of your business.