Strategic markdown optimisation for profitable sales
Effective markdown optimisation goes beyond simple discounting; it involves a strategic balance between pricing, inventory levels, and customer expectations. By carefully analysing sales data and customer behaviour, businesses can identify optimal markdown schedules that drive sales without sacrificing profitability. This process helps to minimise markdown liabilities and reduce the risk of overstocking, ensuring that inventory turnover remains healthy and aligned with financial targets.
Leveraging analytics and AI
Advanced analytics and machine learning play a pivotal role in modern markdown optimisation. These technologies enable businesses to predict the best timing and depth of markdowns, tailoring decisions to specific product categories and store locations. By utilising these tools, businesses can respond dynamically to market conditions, reducing excess inventory and improving cash flow. A well-executed markdown strategy not only boosts profitability but also strengthens customer loyalty by offering perceived value without compromising on brand positioning.
Our expertise in pricing & markdown optimisation
Leveraging advanced data science and industry insights, we offer comprehensive solutions to enhance your pricing strategies and optimise markdown processes.
Optimising markdown prices
Our bespoke science engine evaluates product and customer demand profiles, enabling tailored markdown strategies that drive superior results. By integrating machine learning, we predict optimal discount timings and depths, ensuring inventory clearance while maximising profitability.
Defining strategies
We collaborate with you to craft clear, realistic plans that align with your business objectives and operational capabilities. Our strategic approach ensures that pricing and markdown initiatives are feasible, targeted, and poised to deliver measurable success.
Applying industry expertise
We bring extensive knowledge, both process and technical, with a grounding in what works in the real world. We use this to understand the key strategic and operational challenges you face both today and looking forward. Our support ensures seamless integration of new pricing strategies, fostering team alignment and operational efficiency.
Why choose Aria?
There are plenty of AI providers out there, but unlike them we will always put you and your people first. That’s the Aria difference.
About us
We believe in using AI to empower people. The services and solutions we offer aim to not only benefit businesses, but the people within them. From start to finish, our team will support you as you implement and embrace new AI-driven technologies, ensuring that your people feel confident in using your new solution so that you can reap the full benefits.
We are passionate about democratising AI, making it accessible for every business and team who needs it. From advocating for open source, to continuous R&D, we always make sure our clients benefit from the latest advancements in AI technology whilst ensuring they feel comfortable and confident every step of the way.
Our team
Our multinational team combines the power of AI with the hands-on expertise of industry professionals, and are committed to delivering outstanding client service. With up to 20 years of experience in building data-driven solutions for real-world challenges, we specialise across various sectors and technologies to create tailored solutions that meet your unique business needs.
We are with you every step of the way, offering personalised onboarding, consultation, and best practice advice. Our consultants bring deep industry expertise to help tailor AI solutions to your unique challenges, ensuring they align seamlessly with your goals. We believe in sharing our AI knowledge openly, ensuring your team has the resources they need — whether that is through training or ongoing access to our experts — for long-term success.
Are you ready to embrace AI?
Discuss your requirements with us and see how Aria can transform your business.